2024-11-21
We don't normally feature commercials on this site - but in the case of this iconic British brand, I will make an exception.
It's a usual thing for Sales and Marketing departments to be at odds with the manufacturing arm of any company, because S&M deal in aspiration and imagery whilst the factory deals with the hard mechanics of engineering, production, assembly and testing - their respective timescales rarely coincide!
But this case of total divorce from product reality - even on the "aspiration and imagery" front alone - is pretty staggering. Indeed, the abbreviation "S&M" might be readily misinterpreted but still somehow feels appropriate ...
Yes, they have gone for bwoke.
Watch the catastrophe:
(15 minutes)
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