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2021-06-30

The campaigning group Time for Recovery have highlighted the recent NHS advertising campaign promoting the Lateral Flow Test to the public as being misleading.

In their complaint to the ASA (Advertising Standards Authority) they document a well-constructed demolition job on this test, noting that in the USA the "FDA has banned its used, issuing a recall notice" for it.

There are many other concerns about the test, all itemised in this complaint.

Anybody concerned about this test and wishing to make any approach to a UK body about its use (for example, a school) should find this complaint a useful compendium of reasons to avoid it.

The full text of a complaint to the Advertising Standards Association made on 29 June 2021

Here is the FDA's announcement about the Innova Lateral Flow Test.