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"Safe and effective" is a phrase that has been much bandied about (some consider recklessly) in recent years. Words matter, and need to be chosen carefully in order to clearly communicate the intended meaning.

Some may argue that "safe and effective" was indeed a careful choice to communicate the desired meaning whilst maybe leaving some leeway for interpretation.

This idea that words matter ... well, it matters.

If the words are not right, then the right information is not imparted, and this could be important, for example - oh, I don't know - perhaps on a planning application.

Richard Vobes investigates ... prepare for surprises.

(71 minutes)


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