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2022-02-04

As a theoretical exercise in fanciful speculation, this takes some beating.

Think of a business model - where you get paid by your cronies in government (for a cut of course) on behalf of customers (who get your product free at point of use - what's not to like?); this model has no parallel. After all, he who pays the supplier gets to call the product supplied, and which product will your cronies supply?

Add in the charitable sector (also controlled by your cronies) collecting money to fund new products to correct the serious deficiencies of the old products - if only we could afford the immense expense of development and regulation (also run by your cronies for a cut) - and you have another income stream to cover "development".

Now imagine that the product supplied requires to be regularly renewed in order for your customer to continue to maintain their expected standard of living - and entry of competitive products to the market is strictly regulated (by your cronies obviously) for your customers' safety, because such products could be dangerous.

That is pretty much the definition of a captive market. Trussed and ready to cook.

But what of competition - your customers demand a choice of product?

So create a few additional brands with different packaging & corporate identity and make sure you own them. Now your customers have a choice!

By now you are probably getting the picture.

But take it to the next level.

Now admit it - this couldn't possibly happen in real life.